The Market for Enigmoa Products
 | The Market for Enigmoa products
Since 2001, we sell our products in Europe to the largest mobile phone network operators. Vodafone, T-Mobile and Orange, among other network providers, offer our services on their mobile portals. All of our products are available in ten languages: English, German, French, Spanish, Portuguese, Italian, Dutch, Polish, Russian and Chinese. A survey has shown: 77.4% of the German population read their horoscope daily. This percentage alone makes the marketing potential of our products obvious. In addition to this, of course, in the past few years, the search for answers for every aspect of life and interest in Mystery Content has proved to be a major social trend development, including for example the increase of television programmes on the subject of Mystery.
End-customer Profile
From the questions directed at our Oracles, a great deal about our loyal clients can be discovered, for instance, gender, age and life situation. Therefore, we have constructed a client profile system. 62% of Mobile Media users are women of all ages in very different life situations. In addition, a closer analysis shows that Oracles are not merely temporary trends, but instead they fulfil a real need for our customers. Clients, who have already once asked the Oracles for advice, have returned time and time again.
Viral Marketing
We have tailored our services exactly to the individual, interactive, emotional and life-companion functions of Mobile Medium and we have taken the success formula IIEL on board in all areas. Oracles are an exciting new area for the media, which makes marketing and PR much easier. Oracles address archetypal needs and are easy to use. This makes the introduction of our products to your clients easy. Enigmoa products have cult potential. They are well suited for viral marketing. As soon as one person from a circle of friends is ?infected? by the Oracle virus, then he will surely go on to infect the others one by one. Certain times of the year, for example, Halloween, New Year?s Eve and Valentine?s Day are most suitable for marketing actions. They contribute to the structure of the established clientele, who stay faithful to the products over a long period of time. Since, people have new questions day in, day out.
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